What is AMP, what does it do?

AMP (Accelerated Mobile Pages – Accelerated Mobile Pages) can be defined as a “framework” developed by Google. AMP is designed for use in internet technologies and its main purpose is to provide convenience to users. The convenience it provides is that the websites load fast and the users do not get bored of waiting and turn to other sites.

Today, internet users generally spend more time in browsers on phones than in browsers on computers and visit websites through these browsers. Since Google also attaches importance to user experience, it developed AMP technology and presented it to users in 2016.

When something is searched on Google, if there is a lightning bolt next to the result, this sign indicates that AMP is used on that site.

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AMP Technology of familiarization What is the logic?

Those who have mastered HTML, CSS and JavaScript technologies will easily adapt to AMP. With the concept called AMP HTML, internet pages are created using tags that are very similar to HTML tags (for example, amp-img tag instead of img).

What AMP tries to prevent is that internet pages load slowly in response to a slow internet connection. In order to prevent this, it is important to make websites AMP compatible. In order for a web page to provide AMP feature fully and correctly, AMP compatibility should be paid attention while coding all pages.

How does AMP apply to a website?

Since AMP is open source, it can be easily accessed by people interested in internet programming and can be applied to websites. In practical terms, it will always be more useful to have both original versions and AMP-encoded versions of the created pages.

At https://amp.dev/documentation/guides-and-tutorials/ , it is explained in detail how AMP can be applied to a web page. When the necessary codes are added to the codes of the page where AMP will be used, AMP can be used. Then, using this document, the AMP equivalents of the required tags can be found and adapted to the site.

In addition, AMP technology can be easily used with ready-made website building platforms such as WordPress. Those who have not coded the website themselves have nothing to worry about, especially with the AMP plugins offered in the WordPress plugin library, they can use this technology as they wish.

Detailed information on the use of AMP for WordPress can be found at https://en.support.wordpress.com/amp-accelerated-mobile-pages/ .

How AMP Users’ Ad Revenues Affect?

Those who want to use AMP on their site may have this question and naturally wonder if their income will decrease. The answer is that income will not change directly. However, your site, which is displayed better in the mobile environment, can increase your visitors, reach more users and indirectly increase your advertising revenue. Because the faster and better the browsing experience of a user on your site, the more his loyalty to the site will be.

Another beauty that AMP provides for the visitor experience has to do with ads. Ads on some websites that pop up suddenly and cover the entire page may discourage some visitors from navigating that site and force them to leave the site in a short time.

On the other hand, when a website is entered with AMP, content is loaded before ads. According to a site without AMP, ads load after about 2-3 seconds on a site using AMP, so users are already focused on the content. Otherwise, a user who sees advertisements when entering the site may not want to stay on the site.

Google Analytics can also be used as AMP compatible and can be adapted to the site with a special code. In short, to make a website AMP, it is to use the codes created specifically for it on HTML, CSS and JavaScript. If compatible codes are used, the pages will be opened quickly and there will be no problems on the page.

AMP’s original document should always be followed for possible updates during this usage process, and every step there should be followed carefully.

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